Peter breaks stuff.
He then puts stuff back together.
Essentially, he’s looking to better understand expectations and opportunities, while interpreting needs and behaviors. Connecting meaningful relationships helps him reimagine products and services that can make a difference and drive realistic growth.
Currently, Peter is a Manager, Experience Strategy & Design with Adobe—leading purposeful designs via research, analysis, and creative strategies across multiple product solutions. At Adobe, he specializes in crafting business process efficiencies for cross-cloud systems, humanizing technology across enterprise verticals for creatives, marketers, business, and the public sector. Working with strategic partners and customers empowers Peter to synthesize demand and position successful product roadmaps.
Peter enjoys enhancing opportunity and value for his customers across the world and for his global team (Bangalore, California, Delhi, Tokyo, Warsaw). Last year, his team handled a $50M+ workload, with an 80%+ win rate on new business. With passion, he continues to mentor, manage, and inspire multiple teams and the diverse expectations of customers and partners—aligning creative ambition with business objectives.
Prior, he had earned success as an award-winning Creative Director within top strategic marketing and design firms—BBDO, LBi, and Ogilvy—leading creative insight and brand positioning. His efforts have been awarded industry accolades, published across news outlets, and presented at key Adobe events.
He currently lives and and works in New York City. When out of town, Peter can most likely be found on a snow covered mountain or by the ocean.